I. Punarvashu Atreya:- Time period :- 900 year BC Other names- Ateya, Krishna Atreya, Chandrabhaga. Greatest scholar of kayachikitsa. S/O - Sage Atri, hence named as Atreya and Chandrabhagi, hence named Chandrabhaga. Born in punarvashu nakshatra hence called as Punarvashu Atreya. Belongs to Krishnayajurveda shakha hence named Krishna Atreya. Learned ayurveda from Bhardwaja and taught … Continue reading Atreya

FMCG Facing Pressure Towards ‘Natural’, ‘Ayurvedic’ and ‘Herbal’

Key Takeaways Recently, two global brands, introduced breakfast products for the India market using native ingredients like jowar, millets and cow’s ghee. The messaging by these brands has focused around the indigenous ingredients often consumed in any Indian household and signifies the increasing pressure that FMCG and food brands are facing towards 'natural', 'ayurvedic' and … Continue reading FMCG Facing Pressure Towards ‘Natural’, ‘Ayurvedic’ and ‘Herbal’