77 percent Indian households use Ayurvedic products: PwC report

Increased emphasis on lifestyle and wellness, driven by a rise in non-communicable and chronic diseases, is driving the demand for Ayurveda in India, according to a report by Confederation of Indian Industry (CII) and PricewaterhouseCoopers (PwC). https://m.economictimes.com/industry/healthcare/biotech/healthcare/77-percent-indian-households-use-ayurvedic-products-pwc-report/articleshow/66773295.cms