Its Time For Booming Of Start-Ups In Ayurveda, Kapiva Ayurveda Raises $2.5 Million In A Fresh Funding Round

Kapiva Ayurveda, an Ayurvedic foods brand, has raised $2.5M in its first round of institutional funding. The start-up, which makes traditional Indian foods such as Herbal Juices, Ghee and Honey, will use the funds to scale its distribution presence and build brand awareness. Founded by Baidyanath Group scion Ameve Sharma and ex Bain Capital investor … Continue reading Its Time For Booming Of Start-Ups In Ayurveda, Kapiva Ayurveda Raises $2.5 Million In A Fresh Funding Round

Golden Period Of Ayurveda

Ayurvedic medicine is regaining both relevance and popularity in India. Global professional services firm PwC has declared the advent of what it terms as ‘Ayurveda 2.0,’ referring to a new wave of popularity that the medicinal form has found itself in over recent years. Last year, the firm reports that nearly 80% of Indian households … Continue reading Golden Period Of Ayurveda

77 percent Indian households use Ayurvedic products: PwC report

Increased emphasis on lifestyle and wellness, driven by a rise in non-communicable and chronic diseases, is driving the demand for Ayurveda in India, according to a report by Confederation of Indian Industry (CII) and PricewaterhouseCoopers (PwC).

Industry Overview of  Ayurvedic Market

According to a new market research report titled, Ayurvedic Market added on Garner Insights. The report has been processed on the basis of a comprehensive analysis with inputs from industry experts. The report presents the market scenario and its potential growth prospects during the forecast period. In addition, the report consists of the list of … Continue reading Industry Overview of  Ayurvedic Market

FMCG Facing Pressure Towards ‘Natural’, ‘Ayurvedic’ and ‘Herbal’

Key Takeaways Recently, two global brands, introduced breakfast products for the India market using native ingredients like jowar, millets and cow’s ghee. The messaging by these brands has focused around the indigenous ingredients often consumed in any Indian household and signifies the increasing pressure that FMCG and food brands are facing towards 'natural', 'ayurvedic' and … Continue reading FMCG Facing Pressure Towards ‘Natural’, ‘Ayurvedic’ and ‘Herbal’