77 percent Indian households use Ayurvedic products: PwC report

Increased emphasis on lifestyle and wellness, driven by a rise in non-communicable and chronic diseases, is driving the demand for Ayurveda in India, according to a report by Confederation of Indian Industry (CII) and PricewaterhouseCoopers (PwC). https://m.economictimes.com/industry/healthcare/biotech/healthcare/77-percent-indian-households-use-ayurvedic-products-pwc-report/articleshow/66773295.cms

FMCG Facing Pressure Towards ‘Natural’, ‘Ayurvedic’ and ‘Herbal’

Key Takeaways Recently, two global brands, introduced breakfast products for the India market using native ingredients like jowar, millets and cow’s ghee. The messaging by these brands has focused around the indigenous ingredients often consumed in any Indian household and signifies the increasing pressure that FMCG and food brands are facing towards 'natural', 'ayurvedic' and … Continue reading FMCG Facing Pressure Towards ‘Natural’, ‘Ayurvedic’ and ‘Herbal’