“It (Patanjali’s) was a disruptive strategy to kill competition by price, like it happens in many industries”,says Dabur Chairman.

▪Science Based Ayurvedic Products ▪Premiumisation ▪Rural Distribution ▪E-Commerce. The youngest chairman of Dabur,Amit Barman while speaking to ET, said his focus would be to enhance the above said points. Amit Burman also commented about the status of the company saying,In the Rs 1,200 crore organised honey market, Dabur Honey’s market share dropped to almost 40% … Continue reading “It (Patanjali’s) was a disruptive strategy to kill competition by price, like it happens in many industries”,says Dabur Chairman.

Golden Period Of Ayurveda

Ayurvedic medicine is regaining both relevance and popularity in India. Global professional services firm PwC has declared the advent of what it terms as ‘Ayurveda 2.0,’ referring to a new wave of popularity that the medicinal form has found itself in over recent years. Last year, the firm reports that nearly 80% of Indian households … Continue reading Golden Period Of Ayurveda