Kapiva Ayurveda, an Ayurvedic foods brand, has raised $2.5M in its first round of institutional funding.
The start-up, which makes traditional Indian foods such as Herbal Juices, Ghee and Honey, will use the funds to scale its distribution presence and build brand awareness.
Founded by Baidyanath Group scion Ameve Sharma and ex Bain Capital investor Shrey Badhani, Kapiva Ayurveda has a portfolio of 40+ Ayurvedic food products. The start-up has grown rapidly and is now present in 4000+ outlets in 10 cities across India. Products are also available across all major online channels such as Amazon and Big Basket. The brand is now available in both online and offline channels in the US.
“We have a huge headroom for growth since less than 5% of the food and consumable products in India are natural or herbal. We are making a difference through value-added nutrition, especially through careful sourcing of ingredients. Our goal is to make Kapiva Ayurveda a brand loved by people worldwide for providing the most authentic, high quality traditional Indian and Ayurvedic foods.” said company co-founder Ameve Sharma.
