Making Ayurveda Fashionable

Conceptualized with the focus on bringing to the forefront the centuries old system of traditional medicine, Ayurveda to the luxury beauty space Kama Ayurveda was launched in 2002. Since then, the brand has gone to create a niche
for itself in the Indian luxury space. Vivek Sahni, Co-Founder and CEO of Kama Ayurveda, a graduate of the Parsons School of Design, has redefined Ayurvedic beauty products in India on the back of quality products and ingenious design, making Ayurveda glamorous and fashionable. He tells us how the young population is driving the
growth of the luxury sector in India and how word of mouth built brand Kama Ayurveda.


Q: What has been the uptick in the consumption of luxury beauty products in the country?

The Indian luxury beauty market is expanding rapidly especially because of the resurgence of natural ingredients and a growing number of consumers seeking holistic wellness solutions. Therefore, it is not surprising that the Indian luxury beauty market is growing twice as fast as those of the US and Europe and will triple in the next five years. The increasing brand consciousness amongst the young population is driving the luxury beauty sector in India. The
customer today, due to increased exposure and technology is aware of all the luxury products in the market. The changing consumer behavior is a catalyst in the market’s growth.

Q: What are the biggest challenges you face?

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