Ayurveda vs Marketing, says CEO Acharya Balkrishna

Key takeaways of Patanjali CEO interview to ET Now

  • Patanjali recorded almost flat sales in 2018 fiscal year.

  • CEO Acharya Balkrishna believes that customer faith, along with capacity expansion in the Patanjali brand, will continue to drive the growth of the company.

  • Patanjali’s edge comes from its deep knowledge of Ayurveda, as compared to the other companies selling such products through marketing.

  • Consumers trust Patanjali as an Ayurveda brand.

  • Selling products as ‘Ayurveda’ is one thing and having knowledge of Ayurveda is another.

  • He don’t think any other big company working in the Ayurveda or herbal sector has NABL label international labs.

  • The company had recorded a 100% compound annual growth rate for the past four years.

  • A Credit Suisse report said that among the factors responsible for the Patanjali brand’s fatigue were a drop in advertising spending and media buzz.

  • Farm to fork’, that is providing farm products to households, has already been our aim and we are working towards it.

  • They aim to deliver good products not only in urban areas but also to the rural households by processing the rural products in a proper manner.

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Courtesy- Are people shunning Patanjali products?